Trade shows in the United States generate nearly $14 billion in revenue each year. For most business owners and entrepreneurs, attending these events is something they do to grow their market.
The key to having success at a trade show is putting together an appealing booth. With all of the competition at a trade show, having an eye-catching marketing booth is essential when trying to edge out the competition.
Luckily, there are a variety of things you can do to make your booth stand out. The following are some of the things you need to consider when trying to put together a successful trade show marketing booth.
1. Your Marketing Booth Should be Filled With Product
As soon as the doors to a trade show open, consumers will begin flooding in to look at the booths that are set up. Ideally, you want to have a lot of product in your booth to showcase. Allowing consumers to get a hands-on experience with your product can help you close a sale with ease.
The products that you put out for consumers to look at should be available. If you have a product on the booth that is not currently in stock, it can give the attendees of the event the wrong idea about your business.
Most trade shows allow business owners to sell their products directly to the consumers attending the event. This is a great way to for you to make money and spread the word about your products.
2. Free Stuff is Always a Hit at Trade Shows
Preparing for a trade show is something that will take months to do. As soon as you book a spot at a trade show, your first goal should be getting a number of promotional products made.
Handing out things like promotional t-shirts, buttons, and logo-emblazoned water bottles is essential when trying to get the attention of trade show attendees. The items you hand out should be representative of what you do and should feature your logo prominently.
For instance, if your company specializes in selling craft beers, handing out customized bottle-top openers is a good idea. Most people attend trade shows to get free items, which is why you need to work on providing your audience with what they want.
3. Focus on What Makes Your Company Unique
Most newcomers to the world of trade shows are surprised to learn just how many other businesses attend these events. Instead of trying to copy the trade show booth strategy being used by a competitor, you need to focus on being original.
The people who attend these events are looking for companies who perform unique services or sell one-of-a-kind goods. If your brand message and booth design is like every other business at the trade show, it will be difficult for you to make an impact on consumers.
Brand authenticity is the main thing you need when trying to attract new customers. You need to show potential customers that your brand is both established and trustworthy. Establishing this trust with your audience right away is easy when prominently displaying customer testimonials at your booth.
4. Promoting Your Trade Show Appearance
Some business owners get so wrapped up in designing their trade show booth that they forget to promote their appearance at the event. If your business has an avid social media following, using this as leverage to promote your appearance at the trade show is a must.
If you are looking to grab the interest of your social media audience, you may want to think about hosting a contest. Encouraging people to come out to the trade show and register for a giveaway at your trade show booth is sure to increase the amount of attention you get.
Ideally, you will want to start promoting your trade show appearance a few weeks before the actual event happens. By getting an early start, you can build your audience’s excitement and anticipation about the giveaway you are hosting.
5. Grab Attention With a Video Presentation
Modern consumers have very short attention spans. Instead of filling your trade show booth with material that a passerby has to stop and read, you can grab their attention with a video presentation.
Usually, consumers are more likely to stop and watch an entertaining video than they are to read a long flyer or poster. When developing a video presentation for your trade show booth, you need to write a script.
Having a script to follow will help you avoid rambling during the video. Making your video short and to the point can help you greatly when trying to reel people passing by at the event. Working with video marketing professionals will allow you to get the professional looking and appealing finished product you are after.
6. Prepare to Answer Questions
If you are able to answer a consumer’s question in a friendly and easy to understand way, you will be able to sell them some product. While preparing for these events is time-consuming, it is well worth the effort considering the opportunity a trade show provides you to extend your company’s reach.
Seek Out Professional Help
Properly preparing your marketing booth can help you achieve the trade show success you are after. Having high-quality and appealing promotional items to give to trade show attendees can be helpful when trying to generate sales leads.
Are you trying to find promotional t-shirts at a reasonable price? If so, contact us now to find out how we can help.