Creating custom apparel is an excellent way to promote your business and attract new clients. Anyone wearing your logo on a hoodie or t-shirt is a walking billboard for your brand. A t-shirt is one of the most common custom apparel items that’s used for promotional purposes. If you decide to create promotional custom clothing, though, be sure to give your designs some careful thought. You may even want to hire a graphic designer to create your logo if you don’t work with one already. Either way, have fun creating unique designs that reflect your brand’s identity. Below are some ideas to inspire your business’ custom apparel line.
This is a simple and obvious place to start if you find yourself feeling overwhelmed. After all, a logo is what your customers use to identify you within the market, and, it sets you apart from the competition. There are likely similar businesses, each trying to establish an online presence, so you need a great logo.
Once you have one, it can be printed on your own custom apparel. At BYOG Logo, we offer many different items of clothing that can be branded with your company logo. Be sure to select a design that you love since so many people will see it.
First things first, you can print your brand’s logo on a custom t-shirt, hoodies, masks, caps, and sweatshirts, among other clothing options. A professional designer will help you create a memorable logo that will look great on your custom clothes.
2) Seasonal Designs
Aside from your usual products or services, you can also sell seasonal apparel as part of your marketing strategy. For example, seasonal designs for your custom apparel could include: Halloween, Valentine’s Day, school graduations, Thanksgiving, and many other major holidays or events. Did you know that there’s even a National Pasta Day? Depending on your industry, you can have fun with all the options to choose from.
If you do decide to try your hand at seasonal designs, though, you’ll need to give more thought to timing. You’ll want to promote seasonal apparel at least a few weeks in advance so people have time to place orders. This means a little extra planning on your part.
3) Inspiration or Jokes
Creativity can be a useful marketing tool when it’s appropriately harnessed. Most people love a good t-shirt that portrays humor or motivates them. It could even be a one-liner that resonates with your business and conveys a message in the form of a light joke.
People also love inspirational quotes, especially those that are clearly visible for others to see. You might inspire your customers to gain a deeper interest in something related to your industry, too. Craft these messages in a way that silently markets your products and services. Although, exercise caution when crafting these jokes and messages to avoid offending your customers.
4) Celebrate Special Events
If you have a special event to promote or celebrate, t-shirts and hoodies are ideal apparel items. In particular, t-shirts are easy to customize. Personalized apparel can make your event even more special. Custom clothing can be designed to advertise the event ahead of time. It also brings customers and employees together. If you are hosting an event for your business, for example, one of the best ways to present brand unity is by designing custom t-shirts.
5) Advertise Promotions
It’s essential to advertise promotions through marketing, such as when a product goes on sale. An excellent way to do this is by designing custom clothing. Print hats or shirts for happy hours, holiday specials, or just anything related to your business. Custom apparel is one way to get customers excited about what you do. Everyone loves a good discount.
6) Create Corporate Appeal
Branded apparel can be created for any industry, no matter what products or services your company provides. Similarly, regardless of your company’s size, your workplace can benefit from custom apparel. In a corporate space, custom apparel can eliminate the need for strict dress codes, too, and create unity in representing your business. Customized apparel can also increase a sense of teamwork and promote collaboration among employees, as well as a sense of belonging.
7) Share Goals and Achievements
Maybe you are part of a business or group that needs some extra recognition. Custom clothing can be designed to share goals or achievements, too. Goals and achievements are exciting, and you can add to that buzz with custom clothing. One creative idea would be to print ’employee of the month’ apparel to recognize your team’s efforts.
8) Promote a Charity Fundraiser
Custom clothing designs can also be used to promote fundraising events or help raise money for a meaningful cause. Online fundraising stores are quickly becoming more popular as well, and it’s not hard to see why. They’re so convenient.
At BYOG Logo, we offer many different products than can be sold in your fundraising store, so you aren’t limited to custom apparel items. Whether you need custom t-shirts, or branded mugs, we have something for every industry and event.
Ordering Custom Apparel Online
Custom apparel is fun as well as a great marketing tool. We hope you found this list helpful. Whether you’re an event organizer or a business owner, consider what custom clothing designs could do for you. No matter what you need to be customized, BYOG Logo can provide you with professionally branded products. We offer screen printing, embroidery, and graphic design printing for all clothing items. You can browse through the available clothing options by clicking this link here.
BYOG stands for Build Your Own Garment, but that doesn’t mean we’re not here to help. Our professional design team is available to answer any questions you have about creating the look you want. We want you to love your designs as much as we enjoy creating them. If you need help, we’re just a phone call away. Give us a call at (925) 829-3950, or send a quick email by clicking this link. It’s that easy to get started today.