When using embroidery to represent your organization, you want your logo to be striking and memorable for all the right reasons. Your logo represents your brand – and that’s not something to take lightly. That said, not all embroidery is of equal quality. Your choice of embroidery company will make an impact on the turnout of your apparel. In order to ensure you’re getting the best product for your money, here are some things to consider and discuss with your embroidery design studio.
Type of Thread
There are many types of thread and they are not all made the same. Cheaper threads will not withstand many washings or dry cleanings. Many high-volume embroidery shops opt for cheaper nylon thread rather than higher quality rayon thread. Talk to your embroidery company to see what type of thread they will be using on your logo.
Number of Stitches in Your Logo
Another factor to consider is how many stitches will need to go into making your logo. On average, a corporate logo uses between 6,000-8,000 stitches. Stitches take time, and most shops can produce around five embroidered items per hour at 8,000 each. At 6,000 stitches, shops can crank out seven pieces per hour at the expense of the quality. While some shops use this to charge less, this does not ensure you are getting the highest quality work.
Wear & Tear
In some cases, designs will pucker or become misshapen after they are washed. This is usually due to improper thread tension, too much thread pull, and mismatching backing. A good embroidery company will select the appropriate threading and backing to ensure that your logo will have the durability to withstand everyday wear and tear, and regular washing.
A strong embroidery company will consider the type of fabric a logo is being embroidered onto along with the environment in which it will be worn. It is vital to ensure that your logo is noticeable and shows well on the type of fabric you select. Some companies digitize the logo and then stitch it out to make any necessary corrections to the design before proceeding with your order. Ask your embroidery company about design digitization before moving ahead with your order.
Compare Pricing & Samples
While tempting, it is not a good idea to skimp on the cost for embroidery. Price is a great indicator of the quality of the shop. When prices are low, the company has to make up for that difference somewhere by cutting corners.
If you’re not sure on pricing and need more information to make your decision, ask to order an embroidery sample of your logo. We recommend ordering samples from several places when comparing quality. When you receive your samples, check the design, the clarity, and the backing used. These are all indicators of quality.
What happens if the work you’ve ordered doesn’t turn out as you expected? Good embroidery companies will offer a guarantee on your order – meaning if anything is wrong with your order, they will redo it for free. Ask your embroidery company about a guarantee before placing an order.
Bonus Tip: When you receive your finished order, sure to carefully inspect all of the apparel, especially the ones closest to the bottom of the box. Some embroidery companies hide their mistakes in the bottom of the box. This is where that guarantee will really help you.
Looking for an Embroidery Company for Your Corporate Apparel?
Reach out to BYOG (Build Your Own Garment) to discuss embroidery for your company’s logo. Contact us through our online chat feature on our website, call us at (925) 829-3950 or toll-free at (855) 776-8465, or fill out our online form and we will contact you within 24 hours.