The 7 Most Unique Business Branding Ideas. It might seem like branding has been around forever. But in truth, what we know as “branding” today is a relatively new invention, driven by the new marketing methods of the 1960s. Before those days, people bought products based on the quality alone. But after the advent of modern marketing, advertising and branding… Read More.
“Office casual” isn’t what it used to be. With college graduates ruling the world from their beanbag chair thrones in Silicon Valley, the old suit and tie has become outdated in many office settings. If you are an employee at one of today’s leading firms, then you are probably working in an upscale office overlooking the Golden Gate Bridge –… Read More.
What is brand equity? It’s a term we hear often, but what does it mean exactly? Forbes says it refers to the public valuation of your brand. The vague description is suiting for a loosely tangible concept, but when building out our own brands, we need to be more precise in discovering what is our brand equity, as well… Read More.