When you are looking to promote your business, you might consider promotional products, a series of company-branded items that will elevate your brand to the next level. These are those great freebies you can give away to clients and customers that help them remember your company (and when they use the items, you get a bit of free advertising too). You can choose from all types of imprinting items for promotional products, such as pens, t-shirts, hats, mugs, tote bags, and many other customized promotional products. You might wonder how those promotional products are made and how to choose the best imprinting methods for your promotional products.
When you want your promotional imprinting on attire or bags to look classic and upscale, select embroidery. This method can work on many different fabrics for items such as t-shirts, tote bags, backpacks, and hats. Technology now allows for almost any design to be embroidered. You can incorporate logos and text in any color. Sometimes your design will require slight modification to ensure it looks just right in the embroidered format.
When it comes to types of imprinting, this method is arguably most popular. The screen printing method is commonly used on many items such as fabrics and plastics. You may be familiar with seeing it on t-shirts. It is also growing in popularity for printing symbols or designs on pants as well. In this method, a coat of thick ink is applied one color at a time to create your design. Technology today allows nearly any digital design to be made into a customized screen print. This means you can create screen printed designs to look exactly the way you want for your logo or company name.
Screen printing is somewhat limited in its one-color at a time process. Sometimes designs have to be slightly modified or simplified to work out just right. If you have a very complex design that you cannot simplify, then a custom heat transfer is the better choice. This approach is great when you have a specific logo or graphic that need to be included with perfect accuracy. Some people also opt to jazz up their design with custom crystal rhinestones in various colors.
4. Pad Printing
The pad printing technique, also known as Tampography, is beneficial for many promotional items. That is because this method allows for two-dimensional (2-D) images to be printed onto three-dimensional (3-D) objects. This is made possible by the use of a silicone pad, which is why it’s often referred to as just pad printing. This allows for printing on curved and oddly shaped objects. This process is used for promotional objects such as stress balls and keychains.
5. Embossing and Debossing
These techniques might be considered almost as opposites. Embossing uses a metal plate to raise an image. It is usually done on paper for things like business cards and invitations. In contrast, debossing involves imprinting a recessed image onto some material. It is often used on leather and faux leather products. For a metallic shine, the design can also be filled in with foil stamping or ink. This produces higher end, timeless products such as padfolios and wallets.
When you elect to have customized promotional products produced, select a company that can supply a variety of products and then matches them with the appropriate types of imprinting techniques. Professional promotional product companies can help make sure your designs will show up well no matter which method or product you choose. This will ensure your branding is well-represented.
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